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May 2006 Strategic Technology Horizons
Ideas and Information for Your Business
Welcome!

After dropping off my dry cleaning the other day, I noticed something interesting about the cars in the parking lot. Cars were either parked at the far end of the lot or right in front two of the businesses. With the cleaners being the only business open, these cars belong to the employees of those businesses.

What does it say about a business when employees take the all of the most convenient parking spaces? If a business and its employees are not putting their customers first just outside their doors, why should we expect the business will care about and service its customers well once they are inside?

This month, we ask the question about your web site. How well do you treat customers, clients, and prospects as they arrive at your online front door?

Also in this issue, we link to the results of last month's Home Computer Backup Survey.

As always, we look forward to your feedback, comments, and topic suggestions.

If you know somebody that might benefit from Strategic Technology Horizons, please forward this issue.

Best Regards,
Allen

Online Front Doors: Check Your Curb Appeal
by Allen Falcon   WWW_image
In addition to a physical location and front door, most businesses have a web site – an online front door. Looking at your web site as a front door, is the “curb appeal” strong enough? Does your site help customers do business with you? Does it help prospects to evaluate your services?
Home Computer Backup Survey
  The Results are In qmark
Thank you for the strong response to the Home Computer Backup Survey. While the results did not match our predictions, they do offer a clear call to action.
Technology Tidbits
  Free Directory Assistance Tech Tidbits
Tired of paying $1.00 or more for directory assistance? 1-800-FREE411 (800-373-3411) is a no- charge alternative. It is fully automated (no humans at all) and you will need to remember and dial the number yourself. So, if you don't mind computerized service, it is the least expensive 411 service we can find.
Your Thoughts
  What Makes a Great Web Site? Email_@
What do you feel makes a web site particularly good or bad? Please email us and tell us about a web site that you admire and why. We’ll post some of the responses next month.
 

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