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September 2007 Strategic Technology Horizons
Ideas and Information for Your Business
Welcome!

As most of you know, my wife and I have an 11- month old son and 4 year old daughter. At her age, and with her natural curiosity about the entire world, I cannot count the number of 'Why', 'How', and 'What' questions my wife and I answer each day. We find ourselves amazed at the range of questions, from the immediately practical ("Why do I need to wash my hands now?") to the almost philosophical ("What makes people do mean things?").

With the pace of change and advancement in technology, it is easy for any of us to feel like 4 year olds again. What is the latest technology? How can it help our business? Why is this necessary or desired?

Such are the questions related to "Web 2.0". While "Web 2.0" is all over both the technology and business media, many technologists and business managers struggle to understand the definitions, uses, and potential benefits.

Keep reading! Some of the answers are here.

Best Regards,
Allen

Web 2.0: A Brave New World Wide Web?
by Allen Falcon   The Answer is Yes web 2.0

Is Web 2.0 a new technology or a new way of using the web? The answer is "Yes".

Web 2.0 started as a technology movement within the web community to provide tools and components for better web sites. With the ability to provide drag-and- drop interfaces, update only relevant portions of web pages, and push information to users, these technologies demonstrated that improved usability could lead to improved collaboration via the web.

At about the same time, businesses and organizations using the web began to realize that the web held uses beyond external communications. Yes, the web can be a platform for marketing, e- commerce, and customer service. But the web also provides a platform for extending business applications, workgroups, and information among knowledge workers.

While often a cliché, convergence really does happen. New tools meet new demands and a new breed of web-based capabilities emerges. Real Simple Syndication (RSS) gives organizations and people the ability to push information - text, music, video - to individual subscribers. Blog technologies give anybody the ability to create and publish content, and to interact with the blog's readers. Wiki technologies allow real-time collaboration and information sharing. New interface development tools allow web applications to perform as well or better than local applications.

Today, innovative companies are building complex applications based on Web 2.0 technologies. From sophisticated systems development and project management tools to a new breed of web-based office applications and communication services, the technology evolves and enables the evolution of the web. Welcome to the next generation of the web: Web 2.0.

Did You Know?
by Chris Caldwell   Spam Kills Networks Network Ball Icon
Spam rates continue to climb to record levels. Our research indicates that as much as 97% of the email traffic reaching your server is junk. While most anti- spam software and appliances may keep the junk out of your inbox, in-house solutions do not keep the spam from consuming network capacity and server resources.

Managed services, however, stop spam before it crosses the network and reaches your systems, keeping junk out of your inbox and improving network performance.

Interested in knowing how SPAM may be affecting your network and email server? Email me for a free analysis.

Things We Like
  Basecamp
37 Signals is one of the early adopters and developers of Web 2.0 technologies and applications. One of their premier services is Basecamp, a project management and collaboration tool. Basecamp tracks milestones and activity lists, with space for sharing uploaded files. Basecamp also includes "Writeboards", a wiki tool for version- controlled collaboration that also includes the ability for users to comment.

At Horizon, Basecamp is the service behind our Project Path site, providing clients with communication, collaboration, and organization tools.

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